Our SEO Process

We are methodical in our approach to search engine optimisation and it's true to say that no two websites are the same.
Our approach to each SEO project will differ depending on requirements and customer needs.
Below steps will generally form part of our overall SEO service and have been proven to work time and time again..

SEO Audit

We scan your website for technical issues and identify areas for improvement.

Keyword Research

Keyword research allows us to see what your customers are searching for online.

On / Off Page SEO

We optimise your website, improving relevance, popularity and authority.

Ranking Reports

Regular visibility reports for your target keywords, tracking performance.

Website Mobile Usability SEO

On-Page SEO

On-page SEO refers to the process of optimising web pages so that they can be read and indexed correctly by search engines. This should be the first step in SEO as any future efforts could potentially be hindered if the ground work has not been completed on your website. The relevance of the content on your web pages is very important in the world of search engine optimization. What you say and how you say it can make a big difference on how well you rank and how often you are chosen. Comprehensive keyword research is a must when determining the actual content on your web page. Likewise, keyword density, page title, meta tags and the html code of your website all play a vital role in optimising your website to become ‘search engine friendly’.

Off-Page SEO

Having built a well-developed and structured website with a good volume of keyword rich content that is relevant to the types of products and services you offer, the next thing to look at is your site’s popularity. This side of SEO refers to the number of times your website appears on other relevant sites and can be improved through the process of link building. Creating high quality content that people will share and link to is an important factor in getting your website visibility improved. Not all links are the same, however. Obtaining links to your site from authoritative, relevant sites will improve your search engine rankings, period. Social media is playing an increasingly important role in off-page SEO and the ease in which people can share and discuss online content is great for SEO.

How Do Search Engines Work?

The main purpose of search engines is to find specific information from the vast expanse that is known as the World Wide Web. Without search engines, it would be almost impossible to locate anything online if you don’t know the specific URL. Google plays an important role for any business that wants their online presence known. If you are not showing on the first page of Google’s search results, you will be struggling against your competitors. Many are asking why Google is so important. It is because the majority of internet users, more than 90% in Ireland, use Google to find products or services online. Web presence has never been more important for businesses across the world as more people search online to find what they are looking for. Improving your website visibility in search engines such as Google, Yahoo! and Bing can be done through the process of search engine optimisation, commonly referred to as SEO. SEO looks at how search engines work and tries to understand what makes a site rank. Some search engines have over 200 factors that determine where to rank a website for a specific keyword or search term and they are constantly changing their search algorithms in the quest for “more relevant” search results. Search engine results are ranked on what is considered most relevant to the users search query. The dynamic nature of SEO means that businesses need to stay on top of their SEO efforts.

Get in Touch With Us Today

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    Our deep experience in successfully promoting websites in organic search results makes PageMax one of Ireland’s leading SEO companies. Contact us to kickstart your SEO campaign today.

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    Email: info@pagemaxdigital.ie
    Phone: 091-421400