We are methodical in our approach to search engine optimisation in Ireland and it's true to say that no two websites are the same. Our approach to each SEO project will differ depending on requirements and customer needs. The below steps will generally form part of our overall SEO Ireland service and have been proven to work time and time again..
We scan your website for technical issues and identify areas for improvement.
Keyword research allows us to see what your customers are searching for online.
We optimise your website, improving relevance, popularity and authority.
Regular visibility reports for your target keywords, tracking performance.
On-page SEO is a vital aspect of any digital marketing strategy. It involves optimising the content and structure of your website to improve its visibility and ranking in search engine results pages (SERPs). By focusing on on-page SEO, you can ensure that your website is easily discoverable by both search engines and users, driving more traffic and ultimately leading to increased conversions and revenue.
One of the key components of on-page SEO is keyword research. By identifying the keywords and phrases that your target audience is searching for, you can ensure that your website is optimised for those terms. This includes incorporating keywords into your website's meta tags, headings, and content, as well as optimising images and other multimedia elements.
On-page SEO is an ongoing process that requires consistent effort and attention. By focusing on keyword research, creating high-quality content, and optimising the structure and design of your website, you can improve your online visibility and drive more traffic to your site.
Off-page SEO refers to the optimisation efforts that are made outside of your own website to improve its visibility and ranking in search engine results pages (SERPs). Unlike on-page SEO, which focuses on the content and structure of your website, off-page SEO is all about building relationships and earning backlinks from other websites.
One of the most important elements of off-page SEO is link building. Search engines use backlinks as a way to measure the authority and credibility of a website. By earning high-quality backlinks from other reputable websites, you can improve your website's visibility and ranking in search results.
It's worth noting that off-page SEO is not just about getting backlinks, but also about building a positive reputation for your brand and website. Building a positive reputation can be done by providing valuable and informative content, engaging with your audience and having a great customer service. This will help you to create a brand that people trust and want to link to.
The SEO process typically involves the following steps:
The first step in the SEO process is to have an initial consultation with the client. During this meeting, we discuss the client’s business goals and objectives, target audience, and current online presence. This helps us to understand the client’s needs and create a tailored strategy.
After the initial consultation, we conduct a thorough audit of the client’s website. This includes analyzing the website’s structure, content, technical SEO, and backlink profile. We also identify any technical issues that may be affecting the website’s search engine rankings.
Based on the information gathered during the initial consultation and website audit, we conduct keyword research to identify the most relevant and high-volume keywords for the client’s business.
Once we have identified the target keywords, we optimise the client’s website for those keywords. This includes optimising the website’s title tags, meta descriptions, header tags, and content for both search engines and users.
In addition to on-page optimisation, we also address any technical SEO issues identified during the website audit. This can include things like improving website structure, increasing page speed, and ensuring the website is mobile-friendly.
Building authority and popularity is an important part of SEO as it helps to improve search engine rankings by increasing the website’s reputation and trust. We use a variety of techniques to improve the website’s authority and popularity, such as creating high-quality content, building relationships with influencers, and increasing social media presence.
Throughout the SEO process, we monitor key metrics such as search engine rankings, website traffic, and conversion rates. We provide regular analytics and reporting to the client to track progress and identify areas for improvement.
SEO is an ongoing process and requires regular maintenance to ensure the website maintains its search engine rankings. If you are interested, then check our guide on how much does SEO cost in Ireland. We continuously monitor the website and make any necessary adjustments to the strategy to stay ahead of the competition.
Internet search engines, such as Google, work by indexing the content of websites and other online resources, and then using algorithms to match search queries with relevant results. When you enter a search query into a search engine, the search engine searches its indexed content to find webpages that are relevant to your search.
Here’s how the process works:
Crawling: Search engines use automated programs called web crawlers, also known as spiders, to discover new webpages and add them to their index. The crawlers follow links from one webpage to another, and index the content they find as they go.
Indexing: Once a webpage has been crawled and its content has been indexed, the search engine stores the information in a giant database, which is known as the index. The index includes information about each webpage, such as its title, the words it contains, and the other websites that link to it.
Ranking: When you enter a search query, the search engine uses algorithms to determine the relevance and importance of the webpages in its index. The search engine ranks the results in order of relevance and importance, with the most relevant and important webpages appearing at the top of the search results.
Serving results: When a search engine returns its search results, it includes a list of webpages that it thinks are the most relevant and important to your search. The search engine also includes other information in the search results, such as the title and description of each webpage, and the website’s URL.
There are many factors that go into the ranking algorithms used by search engines, and these algorithms are constantly being updated to improve the quality of search results. Some of the factors that may be taken into account include the relevance of the content on the webpage, the number and quality of other websites that link to the webpage, and the overall authority of the website.
SEO stands for Search Engine Optimisation, which is the process of optimising your website to rank higher in search engine results. This can benefit your business by increasing visibility and driving more traffic to your website, ultimately leading to more sales and revenue.
We offer a range of services including keyword research, on-page optimisation, technical SEO, authority building, analytics and reporting.
We conduct thorough research to identify the keywords that are most relevant to your business and have the highest search volume. We also analyse your competitors to see which keywords they are targeting.
The time it takes to see results from SEO can vary depending on a variety of factors, such as the competitiveness of your industry and the current state of your website. However, we typically start to see improvements in search engine rankings within 3-6 months.
No, we cannot guarantee first page rankings on Google as it depends on many factors such as search trends, competition and updates in Google algorithm. However, we work hard to improve your search engine rankings and increase your visibility.
Yes, we offer on-going SEO maintenance and monitoring to ensure that your website continues to improve in search engine rankings and stay ahead of the competition.
Yes, we will make the necessary changes to your website to improve its search engine rankings, such as optimising title tags, meta descriptions and header tags.
We measure the success of our SEO efforts by tracking key metrics such as search engine rankings, website traffic and conversion rates. We also provide detailed analytics and reporting to help you track your progress.
We work with a wide range of industries and niches and have experience helping businesses in various sectors improve their search engine rankings.
Yes, we can help you recover from a Google penalty by identifying the cause of the penalty and implementing a plan to remove it.
Yes, we offer local SEO services to help improve your visibility in local search results.
Yes, we can help you improve your Google Maps listing by optimising your business information, adding photos and reviews and building citations.
Yes, we can help you improve your Google My Business listing by optimising your business information, adding photos and building citations.
Yes, we offer e-commerce SEO services to help improve visibility for online stores and increase sales.
Yes, we can help you with your international SEO by optimising your website for different languages and countries and building relevant backlinks.
We stay up-to-date with the latest SEO trends and algorithm updates by regularly researching industry news and attending conferences and seminars.
We cannot guarantee specific search engine rankings, but we can guarantee that we will use our expertise and experience to improve your website’s visibility and drive more traffic to it.
Our approach to keyword research includes analysing your industry, identifying relevant keywords, looking at search volume, and determining the competition for each keyword.
We optimise on-page elements such as title tags, meta descriptions, header tags, and content to ensure they are optimised for both search engines and users.
Technical SEO refers to the optimisation of the backend of a website, including things like website structure, crawling and indexing and mobile optimisation.
We ensure that your website is mobile-friendly by performing a mobile audit, identifying any issues, and making the necessary optimisations.
Yes, we can help you improve your website’s load time by identifying any issues and implementing solutions such as image optimisation and code minification.
We handle duplicate content issues by identifying any duplicate content on your website and implementing solutions such as canonical tags or 301 redirects.