SEO for Solicitors & Law Firms

The main purpose of search engines is to find specific information from the vast expanse that is known as the World Wide Web. Without search engines, it would be almost impossible to locate anything online if you don’t know the specific URL.

Google plays an important role for any business that wants their online presence known. If you are not showing on the first page of Google’s search results, you will be struggling against your competitors. Many are asking why Google is so important. It is because the majority of internet users, more than 90% in Ireland, use Google to find products or services online. Check out our piece on “how much does SEO cost in Ireland?“.

Web presence has never been more important for businesses across the world as more people search online to find what they are looking for. Improving your website visibility in search engines such as Google, Yahoo! and Bing can be done through the process of search engine optimisation, commonly referred to as SEO.

SEO looks at how search engines work and tries to understand what makes a site rank. Some search engines have over 200 factors that determine where to rank a website for a specific keyword or search term and they are constantly changing their search algorithms in the quest for “more relevant” search results. Search engine results are ranked on what is considered most relevant to the users search query. The dynamic nature of SEO means that businesses need to stay on top of their SEO efforts.