A good way of reaching people today, especially those who are using the latest technology and the newest social media platform is through videos. Making videos today has become a lot easier thanks to the various smart phones which come with cameras and many free accounts and directories online which allow people to upload their videos for free for others to see.

Penguin and Panda updates in Google, the biggest and most popular search engine today, have led a lot of people to scamper in fear because of the thought that the changes will lead to less sales, as well as diving rankings.

On the other hand, Google welcome the Panda and Penguin updates because it will help them sift through information and separate high-quality content from spammy ones. Panda, in particular, is touted to boost online videos and make them a lot easier to find. Since October 2011, Panda has helped videos show up higher in rankings.

What make videos essential?

Although text is quote useful, there are times when you need more than just the written word to get your message across to people. When it comes to titling your videos, you cannot include text but you can add transcript. What search engines use to find videos are notes, keywords, tags and annotations. Suffice it to say that some old-school techniques can still be used nowadays even with the updates.

Combining old and new

Titling

The title of your video can affect how easy it will be for search engines to find it.  Make sure that you describe what happens in the video when thinking about the title. Always use the primary keyword in the title and make sure that the title is clever.

Annotating

Youtube, the leading video channel, has an annotating feature which allows you to include links in your videos.  These annotations will hover over your video as they play for a certain period of time. You can out anything in your annotations, be it notes, source data, links or whatever it is you think may be helpful for you.  Viewers will be able to visit your link and you will e able to tell how many people found your landing pages through this way. This is indeed very useful in analytics.

Tags and descriptions

Most, if not all video platforms, allow you to tag and describe your videos so that they can be easily searched.  Although they may vary when it comes to the number of characters you can put, most will allow you to put links, as well as descriptions which are rich in keywords.

Sharing

Your video would be useless if there is no one to see it or appreciate it. All your efforts will have gone in vain if not a single person gets to watch it and this is why it is very important that you share your videos. Social networks are one of the best tools you can use to share your video with others.

Repurposing

You are making a video to get people’s attention and to at least entice them to look at and use your product.  It is meant to attract people to something which they would not normally pay attention to when presented in just plain text.

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