There have been so many changes where SEO and marketing is concerned lately that some find it difficult to keep up with all that has been happening. In just a year’s time, the updates have changed the SEO environment in so many ways. It is a must for every business to respond appropriately to these changes and tap into the potential these developments can bring. Doing so will help increase exposure, as well as money in your bank account.
Penguin and its link update
The latest update’s focus is on removing spammy messages and giving users nothing but high-quality content. So if you have not removed spammy content yet, you should have already been warned about it in your Webmaster tools. Look closely at your penalties and start correcting them as soon as possible. If you do not have any messages in Google but you are certain that you might have one or two pages of spammy content, you should not wait to be warned about it before you take any action.
However, if you have been penalised but you think that you do not deserve it, you should ask Google to reconsider and take a look at your content again. There is a chance that Google could be wrong so do not be afraid to tell them about it although there is a slim chance that they are wrong. Once you fix the errors, the next thing you can do is optimise your link profile. Your goal here is to attract different types of links.
Use compelling images but make sure that you attribute them accordingly. This will entice your audience to pin your image in Pinterest and this will reward you with a link pointing back to your site. Redesign your site with CSS in mind so that it can enter CSS galleries. Again this will give you a link back to your site.
Although press releases are not a cheap way to get links, if you do pick up some traction it will be a worthy investment. Social media should not be missed. It has become very popular lately and it would serve you well to include it in your arsenal. Encourage people to bookmark your webpage and share your content.
Be someone who produces relevant, fresh, original and entertaining content because this will make people keep coming back for more. When people love your blogs, articles and videos, they will be promoting it by sharing it to their friends and family. It is just like advertising for free. This is endorsement which you will not be able to get anywhere else.
When you link naturally, you can avoid Penguin penalties and add ranking, as well as value to your site at the same time. You will have more traffic, more subscribers and more sales.
Google+
Now that social media has become such a big hit, Google has joined the bandwagon with Google+. Although Facebook is still the top social media site, Google+ is not very far behind. It is just a matter of time before they catch up.