How to optimise your website for voice search

Voice search is growing as more people use smart speakers and voice assistants to search the web. Optimizing your website for voice search will keep you ahead of the competition and make it easy to find. This article covers voice search website optimization.

Voice search basics

Voice search uses NLP to understand search intent. Voice search queries are longer and more conversational than typed ones.

A search engine will return results for “best Italian restaurants in London” when typed in. Voice searches, such as “Ok Google, what are the best Italian restaurants in London,” require the search engine to understand context and intent.

Voice search website optimisation

Optimise for local search: Voice search is used to find local businesses, so optimise your website for local search. Include your address, phone number, and business hours on your website and optimise your Google My Business listing.

Schema: Schema markup organises website data for search engines. Business hours, address, and contact information are examples.

Optimize long-tail keywords: Long-tail keywords should be optimised for voice search queries, which are longer and more conversational. Specific phrases are less competitive and more likely to sell.

Optimize: Make your content scannable and readable. Header tags, bullet points, and short paragraphs help search engines understand your website content.

Voice search performance tracking

Google Analytics or Google Search Console are needed to track voice search results for your website. These tools will show you the keywords and pages that appear in voice search results for your website.

This data can show you which pages on your website perform well in voice search results and which need optimization. It can also suggest keyword and content ideas.

Structured data for voice search visibility

Structured data marks up website content so search engines can understand it. Business hours, address, and contact information are examples.

Structured data can boost your voice search rankings, including:

LocalBusiness: Structured data for your business’s address, phone number, and hours.

FAQPage: This structured data answers frequently asked business or industry questions.

HowTo: This structured data gives step-by-step instructions.

BreadcrumbList: This structured data shows your website’s hierarchy.

Structured data helps search engines understand your website’s content and boosts its voice search rankings.

Natural language optimisation

Optimise your website for natural language because voice search queries are often longer and more conversational. This means using conversational language instead of technical language for search queries.

Use natural language in title tags and meta descriptions. This will improve voice search results for your website. Headings, bullet points, and short paragraphs help search engines understand your website content.

Voice-search-friendly website creation

Voice search-friendly websites optimise for speech rather than typing. Use natural language, answer frequently asked questions, and include structured data to help search engines understand your website.

Since many mobile users use voice search, your website should be mobile-friendly. Make your website mobile-friendly and fast. This will improve your website’s mobile voice search results.

As more people use smart speakers and voice assistants to search the web, SEO must account for voice search. Optimising your website for voice search will keep you ahead of the competition and make it easy to find. Optimise for local search, schema markup, long-tail keywords, and content. Analytics, structured data, natural language optimisation, and a mobile-friendly voice search-friendly website are also recommended. These steps can boost your voice search results and customer reach.