Although most companies today are concentrating on SEO to help promote their sites and get more traffic, everyone should know that there are other equally effective ways of getting the exposure you need to help you get your business to the top. Today purely text and content will not help you as much. You also have to utilize imagoes, videos, tweets and social media.
There is a misconception that if you want to boost your SEO, you will have to empty your coffers. This can never be further from the truth. There are various things which you can use without spending a dime. A very good example is Youtube. With Youtube, you will be able to create a channel for free and upload videos. Every video you post can be indexed and tagged. This will increase the chances of your brand name appearing on natural searches.
Create a channel
Creating a channel in Youtube can easily be done, even an elementary student can do it. Once you have created your channel, you must seriously ponder what you are going to write about. Always keep in mind that content must be fresh, informative and entertaining. Never spin content or copy content from other sites because this will not help your SEO effort.
A lot of you might be asking, who would want to watch a video which sells something. Well, the trick is not to present your product and your video as commercials. You have to give people something of value, something they can use. You do not want to shove products down their throats.
Be creative when presenting your product or service. Illustrate how they will be able to benefit from it and what they can get from it instead of focusing on selling. You will not have a hard time getting people to buy your product or visit your pace once they see its importance.
Aside from just presenting your products, you must also consider what other things you can offer to your audience. You are most probably an expert at what you are offering so share your knowledge with your audience.
Creative thinking is necessary in order to showcase your products in ways which are new and not boring. There are many interesting ideas out there which are waiting to be explored so do not be afraid think out of the box.
Video recording
Once you have sorted out your topic, it is time for you to record your video. This is the fun part. Use high-quality cameras to get good images. You need not hire a professional videographer. As a matter of fact, the trend today is leaning towards home-made videos. They look less commercial so more people like them.
Make a list of the things which you are going to talk about in your video so you do not get lost. Plug your website and your business only at the beginning and at the end of your video.
Optimize
After the video has been recorded it is time to optimize it. Repeat key phrases and use supporting words to give context to the video.
Build your viewers
Your video will be useless if there is no one to watch it. Seed your video by posting links in your Facebook and Twitter. Post replies or comments on other videos but make sure that they are not spammy.