Click Through Rate Study on Google Organic Results

Advanced Web Ranking put out some new analysis on click through rates in Google organic search results. It’s been some time since we got our hands on fresh organic CTR data and with all the changes in Google’s search results it’s an insight into how these changes are affecting organic click through rates. The information below is solely based on Google organic search results.

The study shows that on average:

• 71.33% of searches result in a page one click
• Page two and three receive 5.59% of clicks
• The first 5 results on page one account for 67.60% of all clicks
• Results from 6 to 10 only get 3.73% of all clicks

These statistics remind us of how important organic search is and that trust is placed in the top few positions on Google. Download report here.