Apr 14, 2011 | Video SEO
Although most companies today are concentrating on SEO to help promote their sites and get more traffic, everyone should know that there are other equally effective ways of getting the exposure you need to help you get your business to the top. Today purely text and content will not help you as much. You also have to utilize imagoes, videos, tweets and social media. There is a misconception that if you want to boost your SEO, you will have to empty your coffers. This can never be further from the truth. There are various things which you can use without spending a dime. A very good example is Youtube. With Youtube, you will be able to create a channel for free and upload videos. Every video you post can be indexed and tagged. This will increase the chances of your brand name appearing on natural searches. Create a channel Creating a channel in Youtube can easily be done, even an elementary student can do it. Once you have created your channel, you must seriously ponder what you are going to write about. Always keep in mind that content must be fresh, informative and entertaining. Never spin content or copy content from other sites because this will not help your SEO effort. A lot of you might be asking, who would want to watch a video which sells something. Well, the trick is not to present your product and your video as commercials. You have to give people something of value, something they can use. You do not want to shove products down their throats. Be creative when presenting your...
Nov 5, 2010 | Video SEO
A good way of reaching people today, especially those who are using the latest technology and the newest social media platform is through videos. Making videos today has become a lot easier thanks to the various smart phones which come with cameras and many free accounts and directories online which allow people to upload their videos for free for others to see. Penguin and Panda updates in Google, the biggest and most popular search engine today, have led a lot of people to scamper in fear because of the thought that the changes will lead to less sales, as well as diving rankings. On the other hand, Google welcome the Panda and Penguin updates because it will help them sift through information and separate high-quality content from spammy ones. Panda, in particular, is touted to boost online videos and make them a lot easier to find. Since October 2011, Panda has helped videos show up higher in rankings. What make videos essential? Although text is quote useful, there are times when you need more than just the written word to get your message across to people. When it comes to titling your videos, you cannot include text but you can add transcript. What search engines use to find videos are notes, keywords, tags and annotations. Suffice it to say that some old-school techniques can still be used nowadays even with the updates. Combining old and new Titling The title of your video can affect how easy it will be for search engines to find it. Make sure that you describe what happens in the video when thinking about the...
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