Jun 7, 2011 | SEO
So much has been said about search engine optimization or SEO. Some say it is well on its way to becoming dead. However, others are saying that it is still important in today’s time. Before SEO even existed, one person has already discussed it, albeit in another term. This person has already said that in order for sites to be found, content should be friendly and informative enough for people to want to read it. Although search engines are the main way people find sites, it is not the only way contrary to what we have been made to believe. People are also able to find sites through advertisements, word of mouth, postings, links from other sites and web directions. Suffice it to say that there is more than a single way of finding sites. There are even times when this alternative methods work better than search engines. They allow you to reach a broader audience. Being too dependent on SEO SEO has been made to look like the salvation of businesses everywhere that people have become too dependent on it. They have forgotten other means of getting people to notice them. Any man who relies solely on Google to get the word out about his business is a fool. With the various updates by Google alone, there will be major changes which will make it not suitable to put so much trust on search engines. Is SEO dead? A lot are asking nowadays if SEO is dead. One of the latest updates from Google is that it will reward and put more emphasis on quality content. However, there...
May 17, 2011 | SEO
There has been a lot of talk about SEO being dead or already dying and for people to completely abandon it and look for new ways to have higher rankings in search engines. The SEO we used to practice before is no longer valid and it is high time to explore other options. Different people and different companies approach things differently. It is by doing so that they find out for themselves what truly works for them and what does not. However, there are those who cling to old habits even though it is already very obvious that it is not giving them the results they are looking for or want. Old habits can be very difficult to kick to the curb but if there are newer, better ways of doing things, they should be worth trying right? The same thing applied to link building. SEO is not yet dead. As a matter of fact, with all the updates and changes today, it has become even more important. Google has been penalizing sites left and right lately and these are sites with low quality content, as well as bought links. They want nothing but high quality content and organic search results. If you are guilty of some of these transgressions, it is time to clean your act up. Several researches have underscored the importance of organic search results and how people only want organic results. Google has raised its quality standards so sites which do not meet their criteria are getting affected. Social media and networks Search results are getting supplemented by social media and the content generated by...
May 11, 2011 | SEO
You probably have not heard if it especially if you are a Google fan but there is a search engine called Blekko. The company has long had a goal of providing better search results compared to its competitors. Blekko only gathers results from 3 billion trusted webpages and does not include information from content farms and others. It has recently announced that it has blocked more than a million websites from search results through the use of “AdSpam”. New sites will also not be added to Blekko’s trusted sites unless it has passed the engine’s guidelines. According to the company’s press release, the AdSpam algorithm will change search the way people know it. It is an algorithm especially created to search for spam rather than rank results. It has the ability to determine if the page is spam or not. Pages found to be spam will be immediately eliminated so they do not have a chance of appearing in search results. Interesting idea Blekko’s idea of blocking spam and preventing it from appearing in search results is only surely unheard of until now. Well, it may have been attempted before but it has not been successful or perhaps not remarkable enough to be recalled by people who use the Web. Yes, keeping spam out from search results will help but it might also bring with it effects which people do not look forward to. According to experts, Blekko’s latest move will not give them any benefits. Google and Blekko’s other competitor’s will actually be benefitting more from the company’s decision. Why is this? Because Google and other engines have...
Feb 23, 2011 | SEO
SEO or search engine optimisation is not rocket science and it cannot give you the results you want overnight. It takes effort, time and research and without all these three components, it would be quite difficult to succeed or get top rankings. A deeper understanding of SEO is necessary to make the most out of it and to make it work for you. Improving you awareness and increasing your knowledge about SEO can only be done by finding out more about it. Your thirst for SEO knowledge will serve you well into the future. It is important for everyone to remember that there is so much more to SEO than keywords. Where is SEO going? Where is SEO really heading? Although we might have different experiences when it comes to SEO, some may be advanced while others may only be new, one thing is for sure, people think that SEO is a race to the finish line in terms of producing the most quality content. Understanding the basics of SEO will go a long way. You must be able to determine opportunities and take advantage of those which present themselves to you. No chance must be wasted in boosting your presence and gaining the lead over other companies. Search engines are leaving us clues as to how we will be able to better utilise SEO to our advantage. However, it’s also important to take a break once in a while so that you do not lose sight of what is truly important. Your ultimate goal in putting a huge effort in gaining the top spot and getting your message...
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