Apr 20, 2012 | Pay-Per-Click
For years PPC advertising was the stars online. Companies spent thousands on them but now they are slowly fading away and are slowly being buried in obscurity. What is PPC? PPC is paid search marketing. It is the process of increasing traffic by purchasing ads on major search engines such as Google and Bing. It also goes by another name, CPC or cost per click because you have to pay every time someone clicks on the ad. However, the future of PPC looks bleak. According to a recent report, only 18% of businesses using PPC have not recouped the money they invested. When it’s not working, get rid of it When something is no longer working, why would you still spend money on it? The same question can be asked of PPC. If it is failing, there is clearly no point in continuing with it. Although PPC can look like it is very easy to use and it may even look very effective from afar, it can be very deceiving. It is part of the various get rich quick schemes out there and we all know how those work out. Although PPC may have value, it has often been misused by a lot of people. If you are looking for short-term results, then PPC is for you but when used long-term it can be costly and ineffective. Users are filtering ads and less people are clicking on advertising. There are more alternatives which deliver results compared to PPC. Why is PPC failing? PPC may look like it is offering people a simple solution but there are concrete reasons why...
