18 Dec
5 SEO Trends to Watch in 2025
Stay ahead of the curve with trends that will shape the search landscape in 2025 – from AI dominance to user-first optimisation and beyond. As 2024 comes to a close, the SEO industry finds itself navigating rapid changes driven by
22 May
Google I/O 2024: The Future of Search Unveiled
Google I/O 2024 has concluded, and the excitement is palpable. Significant changes are on the horison for digital marketing, particularly in Search. The most talked-about update is the official rollout of AI Overviews (formerly known as Search Generative Experience) in
16 May
Google Introduces New AI Features to Enhance Search Experience
Innovative AI Features Now Available in Google Search and Search Labs Google is significantly enhancing its search capabilities by introducing a series of new AI-powered features to both Google Search and Google Search Labs. These features, including AI Overviews, multistep
15 May
Google Introduces AI Overviews in the US, Expanding Globally Soon
Google has launched AI Overviews for all US users, aiming to reach hundreds of millions by next week and over a billion globally by year-end, announced by Liz Reid at Google I/O. These overviews use generative AI to provide summarised
Google’s Local Search Gets 7 New Features
During its annual Search On virtual conference, Google unveiled seven changes to local search. Seven local search enhancements and additions were unveiled during Google’s Search On conference. These changes will make Google Search a far better tool for discovering local
21 May
How to Use The Disavow Tool to Remove Google Penalties
Many websites have been affected by various updates released by Google. If you have also been affected, it might be time to go ahead and take a look at Google’s disavow tool. It might just be able to help remove
05 Nov
International and Local SEO: What They Have in Common
Local SEO is very much different from international SEO. With international SEO you are targeting a much wider audience. With local SEO you are targeting perhaps only the people in your city or maybe in your country. Although they have
08 Oct
Google’s Take on Piracy
Piracy has always been a big issue online and quite a lot of sites have been accused of committing it. Instead of sitting down and waiting for action, Google is taking it upon themselves to weed out sites accused of
02 Oct
Click Through Rate Study on Google Organic Results
Advanced Web Ranking put out some new analysis on click through rates in Google organic search results. It’s been some time since we got our hands on fresh organic CTR data and with all the changes in Google’s search results it’s an
10 Aug
Merchant Reviews and Rankings
It has been highlighted in the past how a merchant with terrible reviews was still able to rank high on Google. This has baffled a lot of people because they have this belief that a site with terrible reviews would
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