Since Google’s algorithm updates have been announced, individuals, as well as companies all over the world have lamented over its impact on their business and their sites. Most of them have seen a lower page ranks and reduced traffic. If you are one of those who have been affected, it makes very good sense to think of ways which you will be able to turn things around and regain your footing.

It is time to assess what happened and find out why you were affected with the help of analysis. The main reason why Panda was launched is to avoid spammy and low quality content. Sites linking back to you with not much value can affect your overall authority. Penguin, on the other hand, is said to attack links which are deemed unnatural. Duplicate content was also mentioned as part of the search engine’s quality guidelines although it is not considered a major update.

Penguin Update

The Penguin update was rolled out April 2012 and many people who specialize in SEO quickly noticed their clients losing traffic, as well as ranking. Although it did not happen overnight, the slow decrease in traffic and ranking was still alarming.

Various experts have checked and analyzed data to determine the reason for this and not surprisingly, they found out that it was because of low content quality. After reviewing the guidelines, you would think that websites meet them, but you have to take a second look.

It turns out that the sites losing traffic and ranking did not actually have content quality. They lacked originality. They were using data and information found on other sites, rewording it and making it their own.


So, what is the solution for this issue? Always publish only unique copy which is entertaining, fresh and informative. Reduce duplication and whenever possible, avoid it like the plague. When your content is fresh and unique, you will see your rankings go up and back to its usual place. This has been done so many times and it has proven to be the perfect solution.

Because of the recent findings, a lot of questions have been raised regarding the Penguin update. How come you are able to get your rankings back in a day after revising your content when it tool you quite some time to lose it? Is Penguin really focused on duplicate content?

There are multiple algorithm updates everyday and it is interesting to note that traffic declined right when Penguin was launched.

Origin of Content

It is important for everyone involved in the campaign to know the source of the content. If the content is not original, it would waste the time and effort of other people involved in SEO. There is no point in promoting content which is not even worth promoting.

Always be mindful of your content. Research is a must and brainstorming in order to come up with fresh approaches to often talked-about subjects. Always avoid scraping, spinning and duplication at all costs.

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