May 29, 2014 | SEO
People are wondering just how personalized a personalized search is. Google alters your search results based on you and your personality and others in aggregate or just how other people previously searched for the same things. Personalization based on geography Google has long personalized searches depending on several factors in order to come up with search results which are tailor made to suit the needs of the user. One of the most popular factors for personalized search is geography or location. These days search results are not just based on country; it is mostly based on your locality. For example, if you search for zoos, you will be likely to get results about zoos in your local area and in nearby areas. Personalization based on search history Another factor used in personalizing search results is the search history. If you are signed in to Google and have enabled web history feature, Google will remember everything that you have searched about before. Even if you are already signed-out, Google will still personalize your results because they keep a record for one hundred and eighty days. Google will also give you a message letting you know that you have visited certain sites how many times and the last time you did so. If you keep going back to a certain site, you are giving Google an idea that you might like that site very much and this will lead Google to give the site a boost. This is the oldest form of personalization which Google does on a daily basis. Personalization based on personal sharing Social signals can also have a...
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