Mar 14, 2014 | SEO, SEO Content, Social Media
Internet users are known to be quick browsers and they tend to just scan content rather than read entire blogs and articles. People are quite busy, they do not have all the time in the world to sit down and read lengthy content. They do not read articles online word-for-word. When users browse through content on social media sites, their behavior change. They will be scanning to determine which they want to read and which they do not want to. There is a wide variety of content available online and the massive amount can be very overwhelming. It is normal to find a lot of interesting content online and not have enough time to read all of them. Most often people are eager to finish what they are reading and move on to the next. This is why it is very important for website owners to create compelling content, something which will catch the attention of readers. The competition is stiff and if you do not do anything about your content, you will be left out of the game. It is imperative for website owners to examine their content and determine if their content is high quality or not. You content should have good structure and style and it must also be readable. How to structure your content Use short sentences People get easily bored when they read long sentences and they also tend to lose focus. Writing shorter sentences will give the readers the chance to relax. Write shorter paragraphs Large blocks of text can easily get readers lost. So, make sure that your paragraphs have at most...
Mar 14, 2014 | Social Media
Social media has become such a powerful tool today and it has contributed to social awareness, an avenue for people to say what they feel, a great source of real time news and a great leap forward for search engines. Most people or businesses with websites use off page links to boost their rankings on search engines. However, over time the links have lost some of their value for a wide variety of reasons. There are sites which are quite stingy when it comes to linking out while there are other website owners who refuse to get links in order to block spam. Links are also most often bought and sold and this makes them less trustworthy. This is where social media enters and becomes very useful for businesses. Social signals such as liking pages or sharing links are becoming factors that help search engines determine rankings. Social Reputation Search engines do not count all links equally and they also do not view social accounts in the same way. This makes a lot of sense since it has become very easy for just anybody to create accounts on social media platforms. One person can easily make a hundred accounts and talk about a single event, topic or company to create a fake buzz. Although fake accounts are easy to spot, there are still other legitimate accounts which only have a handful of quality friends and then pass along materials to others in the hope of creating a fake buzz. Ideally for business owners, they want references that come from accounts with very good reputations. It is important to also...
