Jan 6, 2014 | SEO, SEO Content
Writing sometimes comes easily and naturally but there are also times when we just don’t know what to write about. There are times when writing a page or two of content can be a very difficult task to accomplish. It can be very tough to come up with material at times. Everything can be so mundane and boring at times. So, what do you do if you do not know what to write about? How do you come up with material which is entertaining and informative? Product specifications Are you selling something? What type of product are selling? You product could be just exactly what you need if you are looking for something to write about. Write about your product specification and then link to the specifications from a relevant product page. When you write about your product, you must not forget about SEO value. Specifications must in HTML format but it is also possible to link to a printable PDF version of your product specifications. Ensure that your page is unique by rewriting paragraph text. Transcribe videos Text is not the only way to get your message across to people. Videos have become staples for people who own websites too. It helps them relay to customers what their product or service is all about. It can also teach customers a thing or two about how to use your product. Transcribing a video or podcast is definitely new material. Just make sure that you put the transcription on the same page as the video. Make sure that your transcription is readable. Sometimes the spoken word can be slang or...
Jan 6, 2014 | SEO, Website Optimisation
One of the most important lessons every website owner must know is the anatomy of the search result, which can help with SEO. What is there in the search result? What can you expect to get from it? What does it do? As a website owner in Ireland, what lessons can you learn from it? The Google search result has many parts and each part serves a purpose. Knowing these parts and their purposes will help you make the best use of them. With knowledge and good practices, you will be able to succeed. Title The title comes from the title tag on the page. If you want your title to be easily found by robots, you must make sure that you include one or two keywords on your title. Ensure that both the title tag and the page are crawlable so that Google will not use anchor texts as the title. Snippet The snippet, as the name implies, is a brief description of the page and it is located just right beneath the title. It is from this area where Google pulls the page’s meta description tag. However, sometimes they do pull contextually from the page based on the query words. It is not a secret that sometimes Google just grabs the most relevant sentence and includes it on the snippet to make it easier for searchers to find what they are looking for. Take a good look at the snippet for your page so you can determine if it is from the meta description on your site or if the words are from your page. Google’s webmaster...
Jan 6, 2014 | SEO, Website Optimisation
An audit of websites from the music industry revealed an appalling result. Almost 30% of these sites or sixteen sites forward people from their own domain to their homepage with the use of temporary redirect. Suffice it to say that these sites are throwing away authority. If you happen to be unfortunate enough to have a different homepage and domain, it is imperative that you determine how the domains forward your visitors to your actual homepage. There is only one correct way of forwarding visitors to your homepage and that is by a 301 permanent redirect. What does a permanent redirect do? It tells search engines to take the authority from off-site links, point it to your domain and apply it to your real homepage. One of the most used inaccurate ways of forwarding your domain to your homepage is via a 302 temporary redirect. What does a temporary redirect do? It tells search engines to not forward any authority from your link. It makes all your efforts go in vain. Be in the know Writers, bloggers and producers of online content want one thing and that is to link to their brands. When they do not link to a specific content, they often link to the root domain. It is in everyone’s best interest to make good use of the search engine ranking authority which off-site links send your way. For example, if your website forwards visitors to the correct country versions and language of your website based on their location, then it is a very good thing. The only other thing which you need to do is...
