Search Engine Optimisation (SEO) by PageMax
Web presence is becoming increasingly important for businesses across the world as more people look to the internet to find what they are looking for and Improving your websites visibility in search engines such as Google, Yahoo! and Bing can be done through the process of search engine optimisation, commonly referred to as SEO.
SEO looks at how search engines work and tries to understand what makes a site rank. Some search engines have over 200 factors that determine where to rank a website for a specific keyword or search term and they are constantly changing their search algorithms in the quest for “more relevant” search results. Search engine results are ranked on what is considered most relevant to the users search query. The dynamic nature of SEO means that businesses need to stay on top of their SEO efforts.
What Can SEO Do for Your Business?
A lot of businesses, small and medium enterprises alike, are asking “What can SEO do for me?” What can it do? If SEO is done correctly, it can help your business take off and help establish your brand.
- Give you targeted traffic. When your website is optimised, you can focus on local searches and even cast a wider net and go international. You will be able to attract visitors who are searching for the things which your competitors offer. Investing money in SEO is indeed one of the smartest things you can do.
- Increase traffic to your site. The more keywords you have which are directly related to your product or service, the higher rank your site is going to get. However, you should remember that keywords are not to be overused and they are to be placed naturally throughout your pages. Going overboard will only lower your Google ranking.
- Give you greater visibility. If you already have a website but people cannot see you, what is the use of all of it? Making a website is just the first step. The next thing you should do is to let people know that you exist and that offer this particular product or service.
- Flexibility. If your company happens to offer a new product or would like to introduce a new service to the masses, you need not worry much. All you need to do is add keywords so you can find what works best for you. You can be in control of what things are to be featured on your site and you can change what is on your site according to your needs.
- Why pay people to click on your site when you can get traffic to your site the organic way? When your site is optimized, people will see it and click on it if you have the product or services they are looking for.
- Return on Investment. Once your site has been optimised for particular keywords, you will be generating more traffic to your site. People who seek the same content you offer will go to you and they will generate more potential business.
How Do Search Engines Work?
The main purpose of search engines is to find specific information from the vast expanse that is known as the World Wide Web. Without search engines, it would be quite impossible to locate anything online if you do not know the specific URL.
Google plays an important role for any business that wants their online presence known. If you are not showing on the first page of Google’s search results, you will be struggling against your competitors. Many are asking why Google is so important. It is because the majority of internet users, more than 90% in Ireland, use Google to find products or services online.
SEO can be broken into two areas, on-page SEO and off-page SEO
On-page SEO refers to the process of optimising web pages so that they can be read and indexed correctly by search engines. This should be the first step in SEO as any future efforts could potentially be hindered if the ground work has not been completed on your website. The relevance of the content on your web pages is very important in the world of search engine optimization.
What you say and how you say it can make a big difference on how well you rank and how often you are chosen. Comprehensive keyword research is a must when determining the actual content on your web page. Likewise, keyword density, page title, meta tags and the html code of your website all play a vital role in optimising your website to become ‘search engine friendly’.
Having built a well-developed and structured website with a good volume of keyword rich content that is relevant to the types of products and services you offer, the next thing to look at is your site’s popularity. This side of SEO refers to the number of times your website appears on other relevant sites and can be improved through the process of link building.
Creating high quality content that people will share and link to is an important factor in getting your website visibility improved. Not all links are the same, however. Obtaining links to your site from authoritative, relevant sites will improve your search engine rankings, period. Social media is playing an increasingly important role in off-page SEO and the ease in which people can share and discuss online content is great for SEO.
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